Trump TV Ad Spending Is More Than Double Biden Ad Spending

The video discusses the surge in political advertising during the 2020 election, highlighting the spending and strategies of both Joe Biden and Donald Trump. Biden's campaign, supported by Super PACs, spent over $15 million, while Trump's campaign spent over $31 million, maintaining a media market advantage. The content of their ads varies, with Trump focusing on portraying Biden negatively, while Biden emphasizes leadership. Trump runs a greater variety of ads, and Biden's ads are less negative. The video also underscores the role of local TV in reaching specific audiences.

In what way does Biden's advertising strategy differ from Trump's in terms of negativity?

What does the text suggest about the effectiveness of local TV advertising?