Craftsman+ CEO on Social Media's Ad Sales Reversal

The video discusses the impact of Snapchat's market value drop due to its advertising challenges and lack of first-party data. It highlights the shift from brand to performance advertising and the rise of retail media. The discussion covers the implications for major platforms like Google, Twitter, and Meta, emphasizing the importance of first-party data. Insights from Adweek and Apple's privacy updates are explored, predicting a boost in ad dollars. The future of advertising is expected to involve connected TV and a shift in ad spending dynamics.

What is one of the main reasons Snapchat is struggling in the market?

• It lacks first-party data and engagement.

• It has a strong presence in retail media.

• It relies heavily on performance advertising.

• It has too much first-party data.

Which platforms are considered at risk due to their advertising performance?

• Google and Meta

• Twitter, Pinterest, and Snapchat

• Amazon and Walmart

• TikTok and Instagram

What is a significant trend in advertising discussed in the second section?

• The rise of retail media and smaller platforms

• Increased spending on Google and Facebook

• The decline of connected TV

• The focus on brand advertising

What is Apple's recent update expected to do for the advertising space?

• Boost ad dollars flowing to platforms

• Eliminate the use of attribution windows

• Reduce ad spending across platforms

• Decrease the need for first-party data

How is the advertising landscape expected to change in the next five years?

• Increase in global ad impression costs

• Decrease in the use of first-party data

• Focus solely on brand advertising

• Shift towards connected TV and larger screens