Peek CEO: We're Open to Partnerships With Airbnb and Uber

Peek CEO: We're Open to Partnerships With Airbnb and Uber

Assessment

Interactive Video

Business

University

Hard

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The video discusses the integration of Peak's booking services with Yelp, allowing users to book activities seamlessly. It highlights the company's growth, including a new office in Utah, driven by the need for tour operators to go online. The impact of global trends on domestic travel is explored, with more people opting for local activities. Partnerships with companies like Airbnb are discussed, emphasizing the importance of connecting people through experiences. The video outlines Peak's sustainable business model, aiming for independence and growth, and examines consumer behavior during the holiday season, noting a trend towards last-minute bookings.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What new feature does Peak offer through its integration with Yelp?

A loyalty program for frequent users

Discounts on local tours

A 'Book Now' button for instant bookings

A review system for activities

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why did Peak choose Utah for its second office?

It's close to their headquarters

It's a cost-effective location

It's a major tourist destination

It's an emerging tech hub and activities center

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How are global trends affecting domestic travel according to the transcript?

More people are traveling internationally

Travel has remained unchanged

There is a decline in travel due to economic issues

People are opting for local activities due to safety and economic factors

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Airbnb's approach to expanding its business as mentioned in the transcript?

Focusing solely on accommodation

Building experiences like tours and restaurant bookings

Partnering with airlines for travel packages

Offering discounts on long-term stays

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Peak's main goal in partnering with companies like Yelp and Hawaiian Airlines?

To increase their customer base

To expand their office locations

To offer discounts on flights

To provide a seamless booking experience for activities

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Peak's stance on mergers and acquisitions?

They prefer to remain independent

They are actively seeking to be acquired

They are looking to acquire smaller companies

They are not interested in any market changes

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What trend is Peak observing in consumer booking behavior?

There is a rise in last-minute bookings

Consumers are booking months in advance

Consumers prefer booking through travel agents

Bookings are declining overall