Marriott CEO Sorenson on Starwood Deal, Brexit Fallout

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Business, Life Skills
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University
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Hard
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7 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was a key focus in the merger between Marriott and Starwood?
Increasing the number of hotel brands
Expanding into new geographical markets
Linking loyalty program accounts
Reducing hotel room prices
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why was Starwood's loyalty program attractive to Marriott?
It had a strong rewards contribution to occupancy
It was more cost-effective
It offered more luxurious hotels
It had a larger number of brands
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does Marriott plan to address brand agnosticism among consumers?
By offering more discounts
By enhancing the loyalty program
By reducing the number of brands
By partnering with more airlines
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a significant challenge in the travel industry according to the transcript?
Competition from online travel agencies
High operational costs
Lack of hotel availability
Limited geographical reach
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is driving Chinese investment in the hotel industry?
Currency stability
Decreasing travel demand
Lack of domestic opportunities
Growing Chinese middle class
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How has Brexit affected travel patterns in the UK?
Decreased inbound travel to the UK
No significant change in travel patterns
Increased outbound travel from the UK
Increased inbound travel to the UK
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a potential impact of a weakening pound on UK travel?
Increased travel to the continent
Decreased travel within the UK
Increased travel within the UK
Decreased travel to the United States
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