Peek CEO: We're Open to Partnerships With Airbnb and Uber

Peek CEO: We're Open to Partnerships With Airbnb and Uber

Assessment

Interactive Video

Business

University

Hard

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The video discusses the integration of Peak's booking services with Yelp, allowing users to book activities seamlessly. It highlights the company's growth, including a new office in Utah, driven by the need for tour operators to go online. The impact of global trends on domestic travel is explored, with more people opting for local activities. Partnerships with companies like Airbnb are discussed, emphasizing the importance of connecting people through experiences. The video outlines Peak's sustainable business model, aiming for independence and growth, and examines consumer behavior during the holiday season, noting a trend towards last-minute bookings.

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7 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What does the partnership with Yelp allow for peak activity operators?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the second office opened in Utah?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What factors are driving the growth of the business mentioned in the text?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

How is the current economic situation impacting tourism activities?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What role do companies like Airbnb play in the tourism industry according to the text?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the company plan to grow its business in the future?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

What trends are observed in consumer behavior regarding booking activities?

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