The Numbers Don't Lie: Why Nike's Losing Race Against S&P

Nike's recent earnings report raised concerns as its annual forecast missed Wall Street estimates, indicating potential slowing growth. The company faces challenges from competitors like Under Armour and market changes such as the liquidation of Sports Authority. Additionally, the strong dollar has impacted Nike's sales growth. Despite these challenges, Nike's margins are at a 10-year high, though they are starting to plateau. Asia, particularly Greater China, remains a bright spot for Nike, with significant growth in future orders. Overall, Nike's revenue surpasses that of its major competitors combined.

What was one of the main reasons for Nike's missed annual forecast?

• Higher than expected sales in Asia

• Increased competition from Adidas

• The rise of new sporting goods brands

• Lower than expected growth projections

How did the liquidation of Sports Authority affect Nike?

• It increased Nike's market share

• It reduced the number of sales locations

• It led to a rise in Nike's stock price

• It boosted Nike's annual forecast

What impact did the strong dollar have on Nike's sales growth?

• It increased sales growth to 20%

• It reduced sales growth to around 8%

• It boosted sales growth to 14%

• It had no impact on sales growth

Which region showed the fastest growth in Nike's future orders?

• North America

• Greater China

• Europe

• South America

How does Nike's annual revenue compare to its competitors?

• It is more than Adidas, Under Armour, Lululemon, and Skechers combined

• It is equal to Adidas and Lululemon combined

• It is less than Skechers and Under Armour combined

• It is less than Adidas and Under Armour combined