How Golden State's Steph Curry Wound Up With Under Armour

The video discusses the impact of athlete endorsements on product sales, using Jordan Spaeth and Stephen Curry as examples. It highlights how Curry, initially with Nike, switched to Under Armour, influenced by his daughter Riley. The story illustrates the importance of brand loyalty and personal connections in marketing decisions.

Why do companies pay athletes to endorse their products?

• Because athletes need new shoes

• To improve product quality

• To increase product sales

• To support athletes' training

What was a key reason for Stephen Curry's switch from Nike to Under Armour?

• He wanted to try a new brand

• He received a better financial offer from Under Armour

• He was influenced by his teammates

• He was dissatisfied with the attention from Nike

Who played a significant role in Stephen Curry's decision to choose Under Armour?

• His agent

• His daughter Riley

• His wife

• His coach

How did Riley express her preference for Under Armour?

• By trying on the shoes

• By saying she liked the color

• By picking up the Under Armour shoe

• By drawing a picture

What did Riley do with the Adidas and Nike shoes?

• She gave them to her dad

• She put them back in the box

• She threw them over her shoulder

• She tried them on