Adidas CEO Says Rivalry With Nike Is Global

The transcript discusses Adidas' strategic goals, including achieving an 11% operating profit by 2020 and competing globally, particularly against Nike. It addresses the potential impact of US politics on sales, emphasizing the industry's reliance on Asian manufacturing. Adidas' market recovery and cool factor are highlighted, with mentions of collaborations with artists like Kanye West and the enduring popularity of Stan Smith sneakers. The turnaround strategy for Reebok is outlined, focusing on sustainable growth. Finally, the sale of Adidas' golf unit is discussed, with no correlation to Nike's exit from the golf market.

What challenges does Adidas face in the US market?

How does Adidas engage with younger consumers?

What is the current status of Reebok's performance according to the speaker?