Building a Luxury Watch Brand in Detroit
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Business
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University
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Hard
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5 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is one of the main factors driving Shinola's business success?
Their low-cost pricing strategy
The popularity of their watches
Their focus on digital marketing
Their partnership with Apple
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does Shinola position itself as a luxury brand despite being based in Detroit?
By focusing solely on online sales
By outsourcing all production to Switzerland
By combining modern design with quality craftsmanship
By offering products at extremely high prices
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a key aspect of Shinola's manufacturing process?
Focusing on mass production techniques
Using only digital tools for production
Assembling watches in Detroit
Outsourcing all components to Asia
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why is Shinola bringing some production back to the United States?
To eliminate the need for Swiss components
To reduce costs significantly
To improve product quality and support local jobs
To focus on digital-only products
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What challenge does Shinola face in increasing domestic production?
Competition from digital watchmakers
Finding skilled workers in Detroit
High cost of Swiss components
Lack of consumer interest
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