Marketing - What are Private Brands?

The video explains the concept of private brands, which are products created for specific stores and not available elsewhere. These brands, also known as dealer or store brands, are typically produced by third-party manufacturers. The quality and price of private brands can vary significantly, offering either higher quality or more affordable options compared to national brands. Private brands help stores enhance their brand image and expand their product offerings.

What is a private brand?

• A brand that is available in all stores

• A brand created for or by a specific store

• A brand that is more expensive than national brands

• A brand that is only available online

What is another name for private brands?

• Public brands

• Exclusive brands

• Global brands

• Dealer brands

Who typically produces private brand products?

• A third-party manufacturer

• The store itself

• The national brand company

• The government

How can the quality of private brands compare to national brands?

• Can be either higher or lower quality

• Always the same quality

• Always higher quality

• Always lower quality

What is one reason stores use private brands?

• To reduce the number of products they offer

• To increase their brand image

• To eliminate competition

• To sell products at a fixed price