Inside Starbucks' High-End Caf Serving Better Coffee

The video explores Seattle's coffee culture, highlighting Starbucks' role in its development. It discusses the rise of specialty coffee and roastery cafes, and Starbucks' strategy to cater to elevated consumer tastes with its Reserve Roastery. The impact on local coffee businesses and Starbucks' business strategy, including the retail success of Reserve coffee, are also covered.

What role did Starbucks play in Seattle's coffee culture?

• It only focused on selling tea.

• It eliminated all other coffee competitors.

• It cultivated the city's coffee culture.

• It introduced the first coffee shop in Seattle.

What is a unique feature of roastery cafes in Seattle?

• They serve only tea.

• They are open 24/7.

• They offer free coffee.

• They roast beans on-site.

What is the main focus of Starbucks' new reserve roasteries?

• To sell only pastries.

• To expand into the tea market.

• To brew rare specialty coffee.

• To offer discounts on regular coffee.

How do baristas enhance the customer experience at Starbucks' reserve cafes?

• By explaining the origins of the beans.

• By offering free samples.

• By serving only cold beverages.

• By providing free Wi-Fi.

What is Starbucks' backup plan if reserve coffee doesn't succeed?

• To stop selling coffee altogether.

• To rely on its existing 12,000 stores.

• To focus on selling tea.

• To close all its stores.