Starbucks Retrenches in Home Market as Sales Growth Slows

The video discusses Starbucks' strategy of closing underperforming stores, focusing on urban and rural markets, and the impact of Howard Schultz's departure on the company's strategy. It also covers Starbucks' digital initiatives, including opening the rewards program to non-members, and the potential impact on future performance.

What is the primary reason Starbucks closes some of its stores annually?

• To focus solely on urban areas

• To increase the number of drive-thru locations

• To eliminate underperforming locations

• To expand into international markets

What change in leadership is discussed in the video?

• Howard Schultz resigning from the Board of Directors

• A new chairman being appointed

• Kevin Johnson leaving the company

• Howard Schultz becoming CEO again

How might Howard Schultz's departure affect Starbucks' premium coffee lines?

• It will result in the closure of all premium locations

• It will have no impact on the premium lines

• It might slow down the development of premium lines

• It could lead to an expansion of the premium lines

What is one of the digital initiatives Starbucks is focusing on to drive growth?

• Launching a new mobile app

• Opening more physical stores

• Expanding the rewards program to non-members

• Introducing a new line of merchandise

What is the expected outcome of Starbucks' digital initiatives?

• A decrease in store visits

• An increase in customer engagement and sales

• A reduction in digital platform usage

• A focus shift to international markets