Heres What Wall Street Is Getting Wrong About Twitter

The video discusses Twitter's approach to building a lasting enterprise by focusing on audience growth and engagement. It highlights the importance of monthly active users, logged-out users, and syndicated audiences. The video explains how Twitter measures and understands these audiences, emphasizing that the logged-out audience is 1-2 times the size of the logged-in users. It also covers strategies for monetizing these audiences through targeted advertising based on user intent.

What is the core component of Twitter's audience strategy?

• Yearly active users

• Weekly active users

• Daily active users

• Monthly active users

How does Twitter categorize users who visit the site but do not log in?

• Inactive users

• Logged-out audience

• Temporary users

• Guest users

What is the estimated size of the logged-out audience compared to monthly active users?

• One to two times the size

• Twice the size

• Three times the size

• Half the size

What is a common way users express interest on Twitter without logging in?

• Liking posts

• Retweeting content

• Following accounts

• Searching hashtags

How does Twitter plan to monetize users who do not log in?

• Through sponsored tweets

• By offering premium subscriptions

• Through targeted advertising

• By selling user data