Facebook's Importance to Advertisers Helped Boost Results, GroupM's Wieser Says

The video discusses the privacy and legal risks Facebook faces, including a potential $5 billion FTC investigation. It highlights advertisers' concerns about brand safety and the balance between risk and reward when investing in Facebook's media inventory. Despite past scandals, Facebook maintains user engagement, though usage has declined. Advertisers can find users elsewhere, but Facebook's reach remains compelling.

What is one of the major financial risks Facebook faces according to the discussion?

• A decline in user base

• FTC investigation costs

• Technical glitches

• Increased competition

From an advertiser's perspective, what is a key concern when investing in Facebook?

• The variety of ad formats

• The platform's user interface

• The cost of advertisements

• Brand safety and association

What is a potential reward for advertisers using Facebook?

• Access to a large audience

• Lower advertising costs

• Guaranteed user engagement

• Exclusive ad formats

How has Facebook's user engagement been affected since the Cambridge Analytica scandal?

• User engagement has increased

• Usage has reduced but users remain

• Users have completely abandoned the platform

• There has been a significant drop in users

What advantage does Facebook have despite a reduction in usage?

• A unique advertising model

• Substantial reach advantage

• Exclusive content partnerships

• Lower operational costs