Pachter Says WSJ's Conclusion on Facebook Is 'Completely Misguided'

The video discusses the market opening with a focus on Facebook's performance. It highlights Facebook's strategy of prioritizing quality over quantity in both user engagement and advertising. Despite a slight decline in engagement, revenue and ad rates have increased, indicating higher quality interactions. The discussion also covers the effectiveness of targeted advertising and potential challenges if advertiser demand decreases.

What was the main focus of Facebook's newsfeed changes?

• Improving the quality of user engagement

• Increasing the number of ads shown

• Reducing the number of users

• Decreasing the cost of ads

What was the percentage decline in average daily usage mentioned?

• 2%

• 15%

• 5%

• 10%

How does Facebook's targeted advertising benefit advertisers?

• By reducing the cost of ads

• By reaching the right audience

• By increasing the number of ads shown

• By decreasing user engagement

What is the primary factor driving Facebook's revenue growth?

• Raising ad prices

• Adding more ads to the newsfeed

• Increasing the number of users

• Decreasing user engagement

What potential risk does Facebook face if advertiser demand decreases?

• Increase in user engagement

• Reduction in advertising volume

• Decrease in ad prices

• Increase in ad volume