Threads Reaches 100 Million Users in Days

Threads Reaches 100 Million Users in Days

Assessment

Interactive Video

Business

University

Hard

Created by

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The video discusses the onboarding process for Threads, a new app by Meta, and its potential to grow to 200 million daily active users and generate significant revenue. It compares Threads' potential with Twitter's past performance, highlighting the shift of advertisers from Twitter to Threads. The video also touches on personal rivalries between Elon Musk and Mark Zuckerberg, and the strategic moves by Meta to attract users and advertisers. It concludes with a discussion on user experience and potential challenges, such as disinformation, that Threads might face.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary method for onboarding users to Threads?

Via a request on Instagram

Through a dedicated Threads app

Using a Facebook account

By sending an email to Meta

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Threads' projected revenue compare to Twitter's last year as a public company?

Threads is expected to generate less revenue

Threads' revenue is projected to be similar

Threads is expected to generate more revenue

Twitter's revenue was significantly higher

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company is seeing a shift in advertiser interest towards Threads?

LinkedIn

Google

Twitter

Snapchat

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential challenge Threads might face with its user base?

Lack of user engagement

Migration of polarizing figures

High subscription fees

Limited advertising options

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the nature of the relationship between Elon Musk and Mark Zuckerberg as discussed in the video?

Indifferent

Competitive

Supportive

Collaborative