Fitbit Tops Estimates on Better-Than-Expected Demand

Fitbit Tops Estimates on Better-Than-Expected Demand

Assessment

Interactive Video

Business

University

Hard

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Quizizz Content

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The video discusses the smartwatch market, highlighting the challenges faced by Fitbit as it transitions from fitness bands to smartwatches. Despite a decline in revenue, investors are hopeful about Fitbit's upcoming smartwatch launch, which is crucial for its market position. The launch, initially planned for spring, is now set for fall, with features like heart rate monitoring and GPS expected at a price under $300.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the investor reaction to the recent performance in the smartwatch market?

Investors were disappointed due to unexpected losses.

Investors were indifferent to the performance.

Investors were relieved as losses were less than expected.

Investors were completely satisfied with the performance.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a major concern for analysts regarding the smartwatch market?

The market is growing too rapidly.

The market is too small for new entrants.

Apple might dominate the market.

There is no competition in the market.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What position did Fitbit hold in the wearables market before being overtaken?

Second place

First place

Fourth place

Fifth place

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is Fitbit under pressure to release a new smartwatch?

They have no competition in the smartwatch market.

They need to enter a new category due to declining sales.

Their fitness band market is expanding.

They want to enter the smartphone market.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What features are expected in Fitbit's upcoming smartwatch?

Heart rate monitoring, GPS, and App Store connection

Only heart rate monitoring

Only GPS

Only App Store connection