How Important Is the Smartwatch Market to Apple?

How Important Is the Smartwatch Market to Apple?

Assessment

Interactive Video

Business, Architecture

University

Hard

Created by

Quizizz Content

FREE Resource

The transcript discusses the Apple Watch's market performance, comparing its launch and sales to competitors like Samsung and LG. It highlights the lack of a product refresh in 2016 and speculates on future changes, focusing on software improvements rather than hardware. The Apple Watch is positioned as a niche product, with the iPhone dominating Apple's revenue. The discussion emphasizes the importance of innovation and market adaptation for Apple to maintain its position.

Read more

5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a significant factor in the decline of Apple Watch sales in the second quarter of 2016?

Introduction of a new competitor

Lack of a product refresh

Negative customer reviews

Increase in production costs

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which companies saw gains in the smartwatch market while Apple experienced a decline?

Microsoft and Nokia

Fitbit and Pebble

Sony and Huawei

Samsung and Lenovo

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary focus for improvements in the next version of the Apple Watch?

Hardware design

Color options

Software and user interface

Battery life

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did the first-year sales of the Apple Watch compare to the original iPhone?

The original iPhone outsold the Apple Watch

The Apple Watch outsold the original iPhone

The Apple Watch was not released in the first year

Sales were about the same

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of Apple's business does the iPhone represent compared to the Apple Watch?

30% for iPhone, 10% for Watch

50% for iPhone, 20% for Watch

65% for iPhone, 5% for Watch

80% for iPhone, 15% for Watch