Fitbit's First Decade in Focus

Fitbit's journey from a software-focused company to a hardware leader is marked by rapid growth and challenges. CEO James Park discusses the company's transition, the impact of its IPO, and the need for financial discipline. Despite a significant drop in stock price, Fitbit plans to streamline its product line and focus on software and enterprise health to regain growth. The company aims to integrate more effectively into the healthcare ecosystem, targeting insurers and employers for bulk sales.

What role does maintaining pricing discipline play in Fitbit's business strategy?

What are the implications of being a public company for Fitbit's growth and profitability strategies?

How does Fitbit plan to integrate more effectively into the healthcare ecosystem?