Marketing - What are Brand Advocates

The video discusses the concept of brand advocacy, emphasizing that while we cannot control what people say about us, we can encourage positive publicity through brand advocates. These advocates, who are considered trustworthy, can promote the brand to their social circles, increasing visibility. The video outlines methods to encourage brand advocacy, such as offering incentives or badges, and highlights the importance of earning the trust of satisfied customers to turn them into advocates.

What is the main challenge in controlling public perception according to the video?

• Creating more advertisements

• Directly influencing what people say

• Hiring more public relations staff

• Increasing social media presence

Which of the following is a suggested method to encourage brand advocates?

• Sending newsletters

• Hosting events

• Providing a badge or label

• Offering discounts

Why are brand advocates considered trustworthy?

• They are perceived as friends making recommendations

• They have a large social media following

• They are paid by the company

• They have professional marketing experience

How do brand advocates help increase brand visibility?

• By writing reviews online

• By attending company events

• By sharing their experiences with friends and social contacts

• By creating advertisements

What is a key factor in motivating brand advocates?

• Offering financial incentives

• Earning their trust

• Providing free products

• Giving them exclusive access