How Alibaba Turned Singles Day into Smashing Success

The transcript discusses Alibaba's impressive Singles Day sales, highlighting the challenges and mechanics behind such a large-scale event. It explores Alibaba's global expansion efforts, particularly in the US, and the cultural challenges it faces. The discussion also covers market competition, with a focus on Alibaba's unique position and potential threats. A comparison between Alibaba and Amazon's business models is made, emphasizing Alibaba's marketplace approach versus Amazon's control over its infrastructure. The potential for Alibaba to expand further and the strategic decisions Amazon faces are also examined.

What was the gross merchandise value achieved by Alibaba during Singles Day?

• $5 billion

• $9.3 billion

• $15 billion

• $12 billion

When did Alibaba start their promotional sales for Singles Day?

• November 1st

• October 30th

• November 11th

• October 15th

Which countries saw an increase in participation during Singles Day?

• United States and Canada

• Russia and Brazil

• Germany and France

• India and Japan

What is the main competitive advantage of Alibaba over other companies?

• Larger scale and reach

• Faster delivery times

• Lower prices

• Better customer service

Which company is primarily focused on the electronic space in China?

• VIP shops

• jd.com

• Amazon

• Baidu

How does Alibaba's business model differ from Amazon's?

• Alibaba controls all its infrastructure

• Alibaba operates a marketplace model

• Alibaba focuses on physical stores

• Alibaba only sells electronics

What percentage of the market share does Amazon have in China compared to Alibaba?

• 20%

• 10%

• 0.01%

• 5%