Amazon Aims to Siphon Alibabas Singles Day Sales

The video discusses Alibaba's dominance in Singles Day, a shopping event they created in 2009. It highlights the growing competition in the e-commerce and mobile commerce sectors. The transcript analyzes market shares, noting Alibaba's significant lead and Amazon's small but potentially growing presence in China. It also covers the entry of Western brands into the Chinese market, facilitated by platforms like Tmall and Amazon China. Amazon's strategies to improve its market position, such as better shipping options and enhanced shopping experiences, are also discussed.

What year did Alibaba create the concept of Singles Day?

• 2005

• 2009

• 2015

• 2012

Which company has a market share of 0.01% in the Chinese e-commerce market?

• Amazon

• Suning

• 360buy

• Alibaba

What is the market share of Amazon in the B2C sector in China?

• 1.0%

• 2.0%

• 0.5%

• 1.6%

Which of the following brands participated in Singles Day for the first time?

• Adidas

• Reebok

• Puma

• Nike

What strategy has Amazon implemented to improve shipping times in China?

• Opening more retail stores

• Reducing product prices

• Creating a warehouse in the Shanghai Free Trade Zone

• Partnering with local delivery services