Alibaba Singles Out U.S. to Build on China Success

The transcript discusses Alibaba's ambitions to expand globally, particularly in the US market, despite challenges from established players like Amazon and eBay. It highlights Alibaba's strategy to increase its presence in North America and its focus on mobile commerce, as evidenced by the success of Singles Day. The conversation also touches on the importance of a strong mobile strategy for ecommerce companies.

What is one of the main reasons Alibaba decided to go public in the US?

• To increase its brand recognition in China

• To broaden its exposure to the US and North American market

• To compete directly with Amazon in Europe

• To focus solely on the Chinese market

What is a significant challenge Alibaba faces in the North American market?

• Lack of interest in e-commerce

• Competition from established players like Amazon and eBay

• Limited product range

• High import taxes

What event helped Alibaba gain name recognition in the US?

• Cyber Monday

• Black Friday

• Prime Day

• Singles Day

What percentage of Alibaba's GMV was on mobile during Singles Day?

• 14%

• 70%

• 50%

• 35%

Why is having a viable mobile strategy crucial for e-commerce companies?

• Desktops are becoming obsolete

• Mobile devices are cheaper than desktops

• Consumers are increasingly using mobile devices for all internet activities, including purchases

• Mobile apps are easier to develop