Why Google, Qualcomm Are Interested in Augmented Reality

The transcript discusses Magic Leap's potential in augmented reality, highlighting significant investments from Google and Qualcomm. It compares Magic Leap's wearable technology to Oculus, emphasizing its focus on real-world applications. The concept of 'cinematic reality' is introduced, aiming to provide intuitive experiences. Potential applications extend beyond entertainment, including assistive technologies and educational tools. Magic Leap's development involves custom hardware, indicating a commitment to high-performance technology. The discussion concludes with the potential ubiquity of AR devices and ongoing research to identify practical applications.

What is the main focus of Magic Leap's technology compared to Oculus?

• Developing virtual reality for gaming

• Creating social media platforms

• Providing affordable home gaming experiences

• Augmenting the real world with wearables

How does Magic Leap's technology differ from Google Glass?

• It is heavier and bulkier

• It projects images directly onto the eye

• It is primarily for gaming

• It is designed for social media

What term does Magic Leap use to describe their technology?

• Virtual Reality

• Mixed Reality

• Augmented Reality

• Cinematic Reality

What are some potential applications of Magic Leap's technology?

• Exclusive gaming experiences

• Social media enhancements

• Assistive technologies and training tools

• Only for entertainment

What does Magic Leap's hiring of experts in optics and computer vision suggest?

• They are focusing on software development

• They are creating a new social media platform

• They are expanding their marketing team

• They are developing custom hardware

How ubiquitous does the speaker believe augmented reality devices will become?

• Only used in professional settings

• As rare as luxury cars

• As common as tablets or Gameboys

• As common as smartphones

What is the current focus of research in augmented reality according to the speaker?

• Designing new smartphones

• Developing new gaming consoles

• Creating social media platforms

• Finding practical applications for the technology