What is the primary reason behind Facebook's decision to integrate its apps?
Facebook's Plan to Merge Apps Will Improve Ads, Forrester's Majewski Says

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Business, Information Technology (IT), Architecture
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Hard
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7 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
To reduce advertising costs
To improve user experience and data sharing
To separate Instagram from Facebook
To create a new chat app
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does Facebook plan to use the integration to benefit advertisers?
By creating more anonymous accounts
By increasing the number of ads
By providing a 360 view of consumers
By reducing the cost of ads
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What concern do employees have about the integration of Facebook's apps?
It will lead to more app crashes
It may compromise user privacy
It will reduce their salaries
It will increase their workload
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What term does Facebook use to describe its suite of apps?
Family of Apps
Social Network Group
App Integration
Digital Ecosystem
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a potential downside of encrypting all messages on Facebook's apps?
It will increase app speed
It will make tracking bad actors harder
It will reduce user engagement
It will increase advertising costs
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does Mark Zuckerberg emphasize in his op-ed regarding Facebook's business model?
Facebook sells user data
Facebook does not share data with advertisers
Facebook's business model is simple
Facebook plans to stop data collection
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does Facebook monetize user data according to the discussion?
By charging advertisers for access
By selling it directly to advertisers
By using it for internal research only
By giving it away for free
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