The Numbers Don't Lie: Facebook Earnings Preview

The video discusses Facebook's transition to a video-first company, highlighting its significant user growth and revenue from mobile advertising. It covers the company's app ecosystem, including WhatsApp and Instagram, and their user bases. The video also addresses controversies related to ad metrics and explores future revenue opportunities from Instagram and WhatsApp. Facebook's investment in futuristic initiatives like virtual reality is also mentioned.

What is the primary reason Facebook is focusing on becoming a video-first company?

• To improve video quality

• To compete with YouTube

• To increase mobile advertising growth

• To enhance user engagement

Which of the following statements is true about Facebook's user base?

• Facebook has more than 1.7 billion daily active users

• WhatsApp has less than a billion users

• Instagram has more users than WhatsApp

• Mobile users are crucial for Facebook's revenue

How much did Facebook's average revenue per user increase in the second quarter?

• 50.4%

• 36%

• 38%

• 84%

What controversy did Facebook face regarding video ads?

• Misreporting user statistics

• Ignoring user privacy concerns

• Overestimating video ad viewing time

• Underestimating ad revenue

Which app is expected to see a significant increase in ad revenue?

• WhatsApp

• Facebook

• Instagram

• Messenger