Facebook VP of Messaging Products on Improving Messenger

The video discusses the evolving role of Messenger as a central app for coordination and communication, highlighting the integration of bots to enhance user interaction and business services. It explores Messenger's monetization strategy, focusing on creating value through ads and business interactions. The video also touches on competition with Snapchat and the adoption of innovative features like stories to improve user engagement.

What is one of the main benefits of using Messenger for various tasks?

• It limits the use of bots.

• It requires multiple apps for coordination.

• It simplifies complex sharing flows.

• It allows for app switching.

How many active bots were reported on Messenger after 12 months of progress?

• 50,000

• 33,000

• 150,000

• 100,000

What is the primary goal of Messenger's monetization strategy?

• To increase app switching.

• To reduce the number of businesses on Facebook.

• To create more value inside conversations.

• To limit the number of active bots.

What is a key feature of the stories format in messaging apps?

• It limits the sharing of plans.

• It helps build context for better conversations.

• It is not useful for messaging.

• It is only available on Snapchat.

How does Messenger plan to introduce advertising without disrupting user experience?

• By using pop-up ads.

• By placing ads in the middle of conversations.

• By testing tasteful ways to advertise.

• By limiting ads to the main Facebook product.