Sting Lends His Voice to Boost Broadways 'The Last Ship

The transcript discusses the challenges and strategies involved in producing successful Broadway shows. It highlights the experiences of rock artists like Sting on Broadway, the financial hurdles of maintaining a show, and the importance of attracting a younger audience. The conversation also covers modern marketing techniques used to promote Broadway productions.

What is one reason rock artists find Broadway challenging?

• They find the audience too critical.

• They dislike working with choreographers.

• They prefer smaller venues.

• They are not used to performing eight shows a week.

What is a unique aspect of Sting's involvement in his Broadway show?

• It is a comedy.

• It is set in the future.

• It is autobiographical.

• It features no music.

What is a significant financial challenge for Broadway shows?

• High weekly expenses.

• Lack of talented performers.

• Limited rehearsal time.

• Insufficient marketing.

What is a common financial strategy for new Broadway shows?

• Building a financial cushion to absorb initial losses.

• Reducing production quality to save costs.

• Shortening the show's run time.

• Hiring less experienced performers.

How do Broadway shows attempt to attract a younger audience?

• Focusing on classical themes.

• Increasing ticket prices.

• Reducing the number of performances.

• Offering lotteries for inexpensive tickets.

What is a challenge in marketing Broadway shows to a younger audience?

• Unappealing show themes.

• Lack of social media presence.

• High ticket prices.

• Limited showtimes.

What marketing strategy is no longer effective for Broadway shows?

• Taking a full-page ad in the New York Times.

• Announcing new cast members.

• Using email blasts.

• Targeting holiday seasons.