Burberry Chief Creative Officer Bailey to Leave in 2018
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Business, Architecture, Life Skills
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University
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Hard
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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What role did Christopher Bailey play in the evolution of Gucci and Burberry?
He was a marketing consultant for both brands.
He was the founder of both brands.
He was responsible for their financial strategies.
He helped modernize and transform their brand images.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was the immediate market reaction to the news of Christopher Bailey leaving Burberry?
Burberry shares fell by 10%.
Burberry shares fell by more than 2%.
Burberry shares rose by 5%.
There was no change in Burberry's share price.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is Burberry's next step following Christopher Bailey's departure?
They are closing several stores worldwide.
They are starting the process of finding a successor.
They are launching a new product line.
They plan to merge with another luxury brand.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Who moved from Burberry to Apple, and what was their role?
Christopher Bailey, Chief Executive Officer
Angela Ahrens, Senior Vice President of Retail
Christopher Bailey, Chief Financial Officer
Angela Ahrens, Chief Creative Officer
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What recent achievement of Gucci was highlighted in the discussion?
Gucci's collaboration with a tech company
Gucci's expansion into new markets
Gucci's spectacular financial performance
Gucci's new sustainable fashion line
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