CBS CEO Moonves on Advertising, Radio, and Content

The transcript discusses the trends in advertising markets, highlighting the shift from digital back to network TV due to issues like false digital views. CBS's digital assets, including CBS All Access, CBSN, and Showtime, are performing well and are expected to significantly contribute to revenue. The company anticipates growth in retransmission and reverse comp fees. CBS is open to various content distribution models, including skinny bundles. Plans for CBS Radio involve potential spinoffs or strategic partnerships. Leadership changes are noted, with a focus on expanding CBS's content offerings strategically.

What is one reason for the return of advertising dollars to network television?

• The increase in radio advertising

• The popularity of online streaming

• The decline of digital platforms

• The rise of cable networks

Which digital asset is mentioned as having a non-subscription base?

• Facebook

• Showtime

• CBSN

• CBS All Access

What is CBS's expectation for retransmission consent fees by 2020?

• $4 billion

• $3 billion

• $2.5 billion

• $1 billion

What is CBS's approach to content distribution in the context of the skinny bundle?

• Focus solely on digital platforms

• Eliminate traditional broadcasting

• Provide content in various bundle sizes

• Offer only premium channels

What is CBS's plan for its radio business?

• Expand it significantly

• Integrate it with digital assets

• Spin it off or form strategic partnerships

• Sell it to a competitor

How has the role of the chairman changed the responsibilities at CBS?

• Increased focus on digital content

• Shift towards radio management

• More corporate responsibilities

• Less involvement with the board

What is CBS's primary focus as a company?

• Digital advertising

• Television content

• Feature films

• Radio broadcasting