Will More People Cut the Cord in 2015?

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Business, Architecture, Performing Arts
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University
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Hard
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5 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main challenge for big media companies in adapting to online video consumption?
Reducing production costs
Expanding into international markets
Maintaining profitability while transitioning
Finding new content creators
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which companies made bold moves to create online video platforms at the end of 2014?
NBC and ABC
HBO and CBS
Amazon and Hulu
Fox and Disney
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What risk do media companies face when offering content online?
Increasing production costs
Decreasing viewer engagement
Losing control over content quality
Cannibalizing traditional revenue streams
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What strategy are some media companies using to adapt to the digital age?
Partnering with over-the-top services
Focusing on print media
Increasing advertising budgets
Reducing content variety
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why might consumers hesitate to cut the cord completely?
Preference for traditional TV channels
Lack of online content
Need for high-speed internet access
High cost of streaming services
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