How Google and CBS Are Leveraging Technology in Media

How Google and CBS Are Leveraging Technology in Media

Assessment

Interactive Video

Business, Life Skills

University

Hard

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The transcript discusses the dominance of Google in the media industry, highlighting its strong position in ad spending and time consumption compared to Facebook. It also explores Amazon's success with streaming content and CBS's strategy of building a content library for direct consumer sales. The conversation touches on the future of TV, with potential competition from tech giants like Google, Amazon, and Facebook in acquiring sports rights. The durability of CBS's business model is debated, considering the evolving media landscape.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What factors contribute to Google's dominance in the media business?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does CBS plan to generate revenue in the future?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways is CBS adapting its business model compared to traditional methods?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the implications of Google potentially entering the traditional TV market?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

Discuss the significance of sports rights in the context of media competition.

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