Reputation Marketing

The video tutorial covers reputation marketing, a strategy to manage and leverage online reputation to attract customers and build trust. It explains the three pillars: reputation management, promotion of positive reviews, and actively building reputation. Reputation management involves monitoring, responding, and resolving feedback. Promotion focuses on showcasing positive reviews. Building reputation includes quality service, community engagement, and using tools like Google My Business. The tutorial emphasizes a proactive approach to reputation marketing for business success.

What is the primary goal of reputation marketing?

• To reduce marketing costs

• To attract more customers and build trust

• To expand into new markets

• To increase product prices

Which of the following is NOT a component of reputation management?

• Resolution

• Advertising

• Response

• Monitoring

How should a business respond to a positive review?

• Request the customer to remove it

• Thank the customer and encourage future engagement

• Offer a refund

• Ignore it

What is a key strategy in promoting positive reviews?

• Ignoring customer feedback

• Displaying positive reviews in strategic places

• Hiding negative reviews

• Paying customers for reviews

Which tactic is NOT mentioned for building and enhancing reputation?

• Content marketing

• Price reduction

• Community engagement

• Quality service

What is the role of Google My Business in reputation marketing?

• To increase product prices

• To build visibility and enhance online reputation

• To manage inventory

• To reduce employee workload

What is essential for reputation marketing to be successful?

• Exclusive focus on social media

• High advertising budget

• Consistent effort and commitment to transparency

• A reactive approach