VOICED : Japan's capsule toys play big in Internet age

The video explores the unique phenomenon of Japanese vending machines that sell tiny toys called 'gotta gotcha.' These machines are popular in Tokyo, with a growing customer base that includes anime fans, women, and foreign tourists. The toys have a significant market value, and consumer behavior resembles gambling, as people keep buying until they get their desired item. The history of Gotcha Gotcha dates back to the 1960s, but it gained popularity in 2012 with the introduction of Kuczko. The success of these toys is largely attributed to spontaneous promotion on social media, with nearly 100 new figurines released monthly to meet the high demand.

What unique items do Japanese vending machines in Tokyo dispense?

• Tiny toys called gotta gotcha

• Cigarettes

• Drinks

• Snacks

Who are the primary customers of the gotta gotcha vending machines?

• Anime enthusiasts, women, and foreign tourists

• Children

• Business professionals

• Elderly people

What is the market value of the gotta gotcha toys?

• €50 million

• €225 million

• €300 million

• €100 million

How is the experience of buying gotta gotcha toys described?

• Relaxing

• Boring

• Predictable

• Like gambling

What contributed to the resurgence of gotta gotcha toys in 2012?

• Social media promotion

• Television advertisements

• Billboard ads

• Radio commercials