Campaign Management

What is the primary purpose of campaign management?

• To design a website

• To plan and execute marketing initiatives

• To manage a team

• To create a product

Which of the following is NOT a part of the planning phase in campaign management?

• Determining the key message

• Creating campaign materials

• Identifying the target audience

• Defining campaign goals

What is a crucial step in the strategy development phase?

• Analyzing campaign results

• Launching the campaign

• Tracking metrics

• Choosing marketing channels

During the execution phase, what is essential for a successful campaign?

• Analyzing past campaigns

• Creating and sharing campaign materials

• Defining the target audience

• Setting campaign goals

What is the purpose of real-time tracking in a campaign?

• To create a budget

• To define the campaign goals

• To monitor performance and make adjustments

• To finalize the campaign materials

In the example campaign, which platforms showed a significant increase in social media followers?

• Snapchat and YouTube

• TikTok and Instagram

• LinkedIn and Instagram

• Facebook and Twitter

What was a key learning from the example campaign?

• Reduce social media presence

• Expand e-mail campaigns

• Focus more on LinkedIn

• Increase offline marketing