Marketing 1 Unit 2 Review

Which of the following is not one of the 4 P’s of the marketing mix?

• Product

• Place

• People

• Price

A company decides to sell its new sneakers only through its own app instead of retail stores. This decision reflects:

• Product strategy

• Place strategy

• Promotion strategy

• SWOT analysis

Which situation best shows the Promotion element?

• A restaurant redesigns its menu to include healthier options.

• A coffee company launches a TikTok campaign with influencers.

• A car manufacturer opens a new factory in Texas.

• A retail store raises prices to match inflation.

Starbucks introducing seasonal drinks and festive packaging demonstrates which element of the 4 P’s?

• Product strategy to increase appeal

• Price strategy to create exclusivity

• Place strategy to reach more markets

• Promotion strategy to increase awareness

Apple prices the iPhone higher than competitors to maintain its premium image. This is an example of:

• Price strategy based on competition

• Price strategy based on customer value perception

• Promotion through brand ambassadors

• Product strategy using design features

Which part of the marketing plan briefly summarizes the goals, strategies, and key findings?

• Executive Summary

• Situational Analysis

• Implementation

• Objectives

Which of the following belongs in the Situational Analysis section?

• List of measurable goals for the next quarter

• Description of pricing and promotional campaigns

• SWOT analysis and market research findings

• Summary of the plan for investors

A shoe brand creates ads around its commitment to eco-friendly materials. This is an example of:

• Experiential Marketing

• Values-Based Marketing

• Place Strategy

• SWOT Opportunity

A tech company hosts a live launch event where customers interact with new devices before buying. This demonstrates:

• SWOT Threats

• Values-Based Marketing

• Experiential Marketing

• Geographic Segmentation

Setting a goal such as “increase sales by 10% in the next six months” reflects which part of the marketing plan?

• Executive Summary

• Situational Analysis

• Objectives

• Evaluation