
Marketing 1 Unit 2 Review
Authored by Lindsey Kee
Other
10th Grade
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40 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is not one of the 4 P’s of the marketing mix?
Product
Place
People
Price
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A company decides to sell its new sneakers only through its own app instead of retail stores. This decision reflects:
Product strategy
Place strategy
Promotion strategy
SWOT analysis
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which situation best shows the Promotion element?
A restaurant redesigns its menu to include healthier options.
A coffee company launches a TikTok campaign with influencers.
A car manufacturer opens a new factory in Texas.
A retail store raises prices to match inflation.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Starbucks introducing seasonal drinks and festive packaging demonstrates which element of the 4 P’s?
Product strategy to increase appeal
Price strategy to create exclusivity
Place strategy to reach more markets
Promotion strategy to increase awareness
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Apple prices the iPhone higher than competitors to maintain its premium image. This is an example of:
Price strategy based on competition
Price strategy based on customer value perception
Promotion through brand ambassadors
Product strategy using design features
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which part of the marketing plan briefly summarizes the goals, strategies, and key findings?
Executive Summary
Situational Analysis
Implementation
Objectives
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following belongs in the Situational Analysis section?
List of measurable goals for the next quarter
Description of pricing and promotional campaigns
SWOT analysis and market research findings
Summary of the plan for investors
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