Intro to Marketing Final Review

Packaging can have a big effect on a product's success

• True
• False

To be profitable, businesses must focus their efforts on the customers’ needs and wants.

• True
• False

Which of the following is not part of the marketing mix?

• price
• promotion
• professionals
• product

  This kind of marketing is not directed toward specific groups:      

• Marketing Mix
• Mass Marketing
• Target Marketing
• Online Marketing

Which of the following is a reason that a business would make changes to it's products?

• to keep up with changing consumer prefrences
• To spread risk over a wider area

A target market is:

   

• a form of business ownership
• statistics that describe a population in terms of personal characteristics
• all consumers
• potential customers with shared needs who have the desire and ability to buy a product

Consumer brand loyalty includes purchasing a particular brand only when it is on sale

• true
• false

Coupons are an example of a sales promotion

• true
• false

What is any form of communication used to persuade people to buy?

• royalties
• core
• promotion
• endorsement

Geographics and demographics are both part of market segmentation

• true
• false