Marketing Quiz

Marketing in its traditional sense means:

• Production of goods

• Flow of goods from producers to consumers

• Buying goods for resale

• Only advertising

The American Marketing Association defines marketing as:

• Process of buying goods

• Process of creating exchanges

• Process of transporting goods

• Process of promoting sales

Which feature of marketing focuses on satisfying customer needs?

• Integrated Process

• Customer-Focused

• Multidisciplinary

• Creative

Which feature of marketing uses psychology and sociology?

• Creative

• Multidisciplinary

• Pervasive

• Dynamic

When Flipkart sells during the “Big Billion Day Sale,” it shows which feature?

• Customer-focused

• Creative (utility of time & place)

• Pervasive

• Part of environment

Government campaigns for “Blood Donation” use marketing for:

• Profit earning

• Social awareness

• Exports

• Retail sales

Marketing adjusts to political, legal, and social changes. This feature is called:

• Dynamic & Part of Environment

• Pervasive

• Creative

• Customer-focused

Which of the following is not a feature of marketing?

• Customer-focused

• Integrated

• Limited to business only

• Multidisciplinary

“Utility of possession” is created by:

• Selling goods to customers

• Transporting goods

• Producing goods

• Storing goods

Which feature of marketing highlights its use in family planning and hygiene campaigns?

• Customer-focused

• Pervasive

• Creative

• Integrated