Price It Right!

El Nido Resort has decided to raise its nightly rate to ₱30,500 for a 3-person villa. They claim the rate reflects their world-class exclusivity and luxury.

Which pricing strategy are they using?

• Product Bundling Pricing

• Market Penetration Pricing

• Prestige Pricing

• Promotional Pricing

A new dive resort has opened in a remote island in the Philippines. Initially, they set very high prices because few competitors exist and the service is niche.

Which strategy are they applying?

• Market Skimming Pricing

• Volume Discounts

• Psychological Pricing

• Government Regulation

A resort offers a promo: book 10 rooms and get 1 room free. This helps attract big groups like corporate outings.

Which pricing strategy is this?

• Discriminatory Pricing

• Product Bundling Pricing

• Volume Discounts

• Prestige Pricing

A family-friendly resort charges different buffet prices for children, adults, and seniors, even if everyone gets the same food.

What type of pricing is this?

• Promotional Pricing

• Discriminatory Pricing

• Cost-Based Pricing

• Market Skimming Pricing

A new beach resort launches a "₱499 haircut promo" to attract more customers, instead of pricing it at ₱500. Which pricing approach is being used here?

• Prestige Pricing

• Market Penetration

• Psychological Pricing

• Volume Discounts

Cebu Pacific offers “₱1 seat sales” during the rainy season when fewer people travel.

Which pricing strategy is this?

• Discounts Based on Time of Purchase

• Promotional Pricing

• Market Penetration

• Product Bundling

A newly opened café gives free desserts to the first 100 customers during its grand opening.

This is an example of what kind of pricing?

• Psychological Pricing

• Promotional Pricing

• Discriminatory Pricing

• Volume Discounts

A resort offers a summer package that includes meals, snorkeling, and spa access for a single, cheaper price than booking them separately.

Which strategy is being used?

• Product Bundling Pricing

• Volume Discounts

• Prestige Pricing

• Skimming Pricing

A startup travel company sets very low prices on its first tours to attract a large customer base and gain market share. What pricing strategy is this?

• Market Skimming Pricing

• Market Penetration Pricing

• Prestige Pricing

• Discriminatory Pricing

The government notices that a resort is charging excessive fees during a natural disaster evacuation period. They step in to set a maximum price.

What factor is influencing the pricing here?

• Cost of Product

• Demand

• Competitor Prices

• Government Regulation