IQ#2 PM MODULE 2

ANOTHER MAJOR FUNCTION OF MARKETING ASIDE FROM ACQUIRING AND DEVELOPING CUSTOMERS.

• CREATING SERVICE

• CREATING EXPECTATION

• CREATING VALUE

• CREATING AWARENESS

THIS STRATEGY IS OFTEN USE BY COMPANIES THAT RELY ON QUICK DELIVERY OF PRODUCTS AND SERVICES

• OVERPROMISE AND UNDERDELIVER

• UNDERPROMISE AND OVERDELIVER

• OVERPROMISE AND OVERDELIVER

• UNDERPROMISE AND UNDERDELIVER

TO DETERMINE CUSTOMER EXPECTATIONS, COMPANIES ARE CONDUCTING ___________

• MARKET RESEARCH

• SURVEY

• RESEARCH

• INTERVIEW

IRRESPONSIVENESS IS ONE OF THE MAIN ASPECTS OR FACTORS THAT CUSTOMERS EXPECT FROM COMPANIES.

• TRUE

• FALSE

IT REFERS TO OVERDEVELOPED AND SATURATED MARKETS.

• BLUE OCEANS

• GREEN OCEANS

• YELLOW OCEANS

• RED OCEANS

WHEN EMPLOYEES ARE HAPPY AND SATISFIED, THEY CAN PROVIDE GOOD SERVICES TO CUSTOMERS.

• TRUE

• FALSE

__________ FOCUSES ON VALUE-CREATING PROCESSES AND IT INVOLVES DEVELOPING PERSONAL AND ONGOING TIES BETWEEN THE COMPANY AND CUSTOMERS

• TRANSACTION-BASED MARKETING

• RELATIONSHIP MARKETING

• TRADITIONAL MARKETING

• SOCIETAL MARKETING

THESE TYPE OF CUSTOMERS ARE NOT ONLY LOYAL TO THE PRODUCT/SERVICE BUT ALSO SPREAD POSITIVE WORD OF MOUTH ABOUT THE PRODUCT/SERVICE THAT CAN HELP THE COMPANY TO HAVE FREE ADVERTISEMENTS FOR THEIR OFFERINGS.

• NEW CUSTOMERS

• REGULAR CUSTOMERS

• LOYAL SUPPORTERS

• ADVOCATES

_________ IS DETERMINED BY CALCULATING THE PROFIT GAINED FROM EACH CUSTOMER WITHIN A SPECIFIC TIME PERIOD.

• CUSTOMER VALUE

• CUSTOMER EQUITY

• CUSTOMER LIFETIME VALUE

• CUSTOMER LIFE

ALL ACTIVITIES RELATED TO CUSTOMER SERVICE IS NOT PART OF MARKETING.

• TRUE

• FALSE