Marketing Concepts Quiz- MM

A mobile phone company notices that many rural customers now use smartphones. It decides to launch a budget smartphone with regional language support. What type of segmentation is being used?

• Demographic

• Psychographic

• Geographic

• Behavioral

A customer buys a protein bar after seeing a fitness influencer post about it. Which consumer behaviour factor influenced this decision?

• Psychological

• Social

• Economic

• Situational

A brand of winter jackets introduces a moisture-wicking layer in its jackets for mountain trekkers. Which product level does this feature fall under?

• Core product

• Actual product

• Augmented product

• Generic product

A detergent company changes its tagline from “Removes stains” to “Protects your family's health.” This reflects a change in:

• Target market

• Product positioning

• Product pricing

• Sales force

A fashion retailer starts offering virtual try-on using AR technology. Which marketing environment factor is being addressed?

• Economic

• Technological

• Political

• Legal

A toothpaste brand promotes its product with a free toothbrush and travel pouch. Which promotional strategy is being used?

• Advertising

• Personal selling

• Public relations

• Sales promotion

A new coffee brand sells only through Instagram and its mobile app. Which element of the marketing mix is being innovatively used?

• Product

• Price

• Place

• Promotion

A student buys a laptop after reading multiple reviews, comparing prices, and visiting two stores. Which stage of the buying process is this?

• Problem recognition

• Purchase decision

• Post-purchase behaviour

• Evaluation of alternatives

A brand of perfumes creates an ad that appeals to emotions, luxury, and identity. This appeals to which factor of consumer behaviour?

• Cultural

• Economic

• Psychological

• Social

A company markets a dishwashing liquid differently in Kerala and Punjab, based on regional cooking habits. What is this strategy called?

• Undifferentiated marketing

• Mass marketing

• Differentiated marketing

• Niche marketing