Promotional mix Unit 1

It may include print or broadcast advertising, direct marketing, personal selling, point of sale displays, and/or merchandising.

• advertisement

• promotional mix

• preference

Spreading an advertising message or signal over a wide area (or to all connected devices) without specific targeting

• advertisement

• promotional mix

• preference

• broadcasting

Any paid form of non-personal presentation and promotion of ideas, goods or services through mass media such as newspapers, magazines, television or radio an identified sponsor.

• advertisement

• promotional mix

• preference

• broadcasting

Which are part of the Marketing management?

• objective settings

• budget decisions

• advertisement strategy

• none

It is a specific communication task to be accomplished with a specific target audience during a specific period of time

• objective settings

• budget decisions

• advertisement strategy

• none

Which of the next ones is not an advertising objective?

• persuade

• inform

• remind

• performance

What does the image tell you?

• persuade

• inform

• remind

• comparison

What does the image tell you?

• persuade

• inform

• remind

• comparison

What does the image tell you?

• persuade

• inform

• remind

• comparison

This advert was on TV every 30 minutes.

• persuade

• inform

• remind

• comparison