Promotional mix Unit 1
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•20 Qs
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Promotional mix Unit 1
Quiz
•
English
•
University
•
Hard
+24
Standards-aligned
José Salas
Used 24+ times
FREE Resource
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20 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
It may include print or broadcast advertising, direct marketing, personal selling, point of sale displays, and/or merchandising.
advertisement
promotional mix
preference
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Spreading an advertising message or signal over a wide area (or to all connected devices) without specific targeting
advertisement
promotional mix
preference
broadcasting
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Any paid form of non-personal presentation and promotion of ideas, goods or services through mass media such as newspapers, magazines, television or radio an identified sponsor.
advertisement
promotional mix
preference
broadcasting
Tags
CCSS.RI.11-12.4
CCSS.RI.7.4
CCSS.RI.8.4
CCSS.RI.9-10.4
CCSS.RI.9-10.4
4.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Which are part of the Marketing management?
objective settings
budget decisions
advertisement strategy
none
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
It is a specific communication task to be accomplished with a specific target audience during a specific period of time
objective settings
budget decisions
advertisement strategy
none
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the next ones is not an advertising objective?
persuade
inform
remind
performance
7.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
What does the image tell you?
persuade
inform
remind
comparison
Tags
CCSS.RI.11-12.7
CCSS.RI.8.7
CCSS.RI.9-10.7
CCSS.RL.11-12.7
CCSS.RL.9-10.7
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