Campaign Management Quiz

What does digital campaign management integrate?

• TV ads and leaflets

• Social events and focus groups

• MarTech, project tools, analytics, CRM

• Outdoor posters and flyers

What is the main goal of digital campaign management?

• Managing executive salaries

• Building new websites

• Coordinating campaign tools, teams, and tracking

• Redesigning logos

Which of the following is not a project management style discussed in the slides?

• Agile

• Waterfall

• Hybrid

• Spiral

Agile project management is suitable for:

• Long, unchanging campaigns

• Urgent campaigns needing flexibility

• Only small teams

• Data migration only

The Waterfall style is best used when:

• Campaigns require strict sequencing

• Teams work remotely

• Budgets are flexible

• Testing is not required

What is A/B testing?

• Combining two campaigns

• Testing apps for bugs

• Comparing two digital asset versions to find the better performer

• Testing for duplicate files

A/B testing helps improve:

• Office attendance

• Creative debates

• Campaign performance and optimization

• Internet speed

Which of the following elements can be tested in A/B testing?

• Meeting schedules

• Lunch menus

• Email subject lines

• Employee IDs

Why is managing external suppliers important in campaigns?

• To reduce payroll

• To ensure timely delivery and quality

• To replace internal staff

• To block competitors

What should be clearly outlined in the campaign execution structure?

• Colour themes

• Office desks

• Internal teams, processes, suppliers, and testing

• Podcast titles