DIGITAL TRANSFORMATION

What is the purpose of HINGE theory in organizational planning?

• To manage external marketing campaigns

• To align strategic goals with actionable objectives through internalizing external stimuli

• To perform financial audits for the organization

• To create business models unrelated to digital transformation

What is one of the key steps in the HINGE process for transforming an organization?

• Improving customer service

• Setting vague long-term goals by the top management

• Establishing SMART objectives for specific transformational actions

• Increasing the number of staff members in the organization

What is Horizon Scanning primarily used for?

• Evaluating employees performance each year

• Discovering external trends and upcoming developments

• Analyzing past financial reports to take further action

• Testing new software for internal use for efficiency

What is the role of Gap Analysis in the HINGE theory process?

• To evaluate the effectiveness of marketing campaigns each year

• To analyze differences between the current and desired future state of the organization

• To measure customer satisfaction and customer preferences

• To set pricing strategies for products

Which of the following is part of the "Internal Audit" in the HINGE process?

• Discovering new external market opportunities

• Assessing the organization's internal systems and skill sets

• Launching a new product line to captured customers' interest

• Analyzing competitors and the rivals pricing models

HINGE theory is an iterative process that supports organizational transformation by setting SMART objectives.

• TRUE

• FALSE

Horizon Scanning focuses on assessing the internal environment of an organization.

• True

• False

Gap Analysis involves evaluating the organization's current state in relation to its desired future state, focusing on data, people, and skills.

• True

• False

Testing and evaluating are parts of HINGE planning that reflect

• Horizon Scanning

• Gap Analysis

• Evaluation

• New Business Models

In the context of digital transformation, "R" in the SMART acronym is

• Regular

• Reality

• Reliable

• Rapid