Marketing Channels and Retailing Quiz

What is the primary function of marketing channels?

• To create new products

• To make products available for use or consumption

• To increase production costs

• To eliminate competition

Which of the following is a type of marketing intermediary?

• Manufacturer

• Retailer

• Supplier

• Consumer

What does a direct marketing channel consist of?

• One or more intermediaries

• No intermediary levels

• Only retailers

• Only wholesalers

Which type of distribution involves stocking products in as many outlets as possible?

• Selective distribution

• Exclusive distribution

• Intensive distribution

• Direct distribution

What is a key characteristic of a vertical marketing system (VMS)?

• Independent operations

• Unified system of producers, wholesalers, and retailers

• Limited product offerings

• Focus on online sales only

What is the primary role of retailers?

• To conduct market research

• To distribute products to wholesalers

• To sell goods or services directly to consumers

• To manufacture products

Which of the following is an example of a specialty store?

• Kroger

• Sephora

• Macy's

• Walmart

What is the main focus of retailer marketing decisions?

• Financial forecasting

• Supply chain management

• Product development

• Market segmentation and positioning

Which of the following describes exclusive distribution?

• Products are available in all outlets

• Products are sold at the lowest prices

• Limited number of dealers have distribution rights

• All retailers can sell the products

What is a significant trend in retailing mentioned in the text?

• Decrease in online shopping

• Rise of megaretailers

• Reduction in consumer spending

• Increase in local markets