Marketing Chapter

What is the primary goal of marketing in a business context?

• To increase sales and profits

• To create a product

• To hire more employees

• To reduce costs

Which of the following is a key component of the marketing mix?

• Product

• Employee

• Infrastructure

• Technology

What does the term 'target market' refer to in marketing?

• The group of people a product is aimed at

• The location of a business

• The price of a product

• The competitors in the market

Which of the following is an example of a promotional strategy?

• Advertising

• Product design

• Pricing

• Distribution

What is market segmentation?

• Dividing a market into distinct groups of buyers

• Combining different markets into one

• Setting a price for a product

• Choosing a location for a business

Which of the following is a benefit of digital marketing?

• Wider reach

• Higher costs

• Limited audience

• Slower feedback

What is the role of a brand in marketing?

• To differentiate a product from competitors

• To increase production costs

• To reduce product quality

• To limit market reach

Which of the following is a characteristic of a successful marketing campaign?

• Clear messaging

• High costs

• Complex language

• Limited reach

What is the purpose of a SWOT analysis in marketing?

• To identify strengths, weaknesses, opportunities, and threats

• To set a price for a product

• To choose a target market

• To design a product

Which of the following is an example of direct marketing?

• Email marketing

• Television advertising

• Billboard advertising

• Radio advertising