Market Research MCQs

What type of research answers questions like "How many sports shoes were sold in December?"

• Qualitative

• Quantitative

• Secondary

• Observational

Which question is an example of qualitative research?

• "What percentage of teens prefer Brand X?"

• "Why do customers dislike our packaging?"

• "How many units were sold last quarter?"

• "What is the average price of Product Y?"

Primary research is also called:

• Desk research

• Field research

• External research

• Statistical research

Which is a source of secondary research?

• Customer interviews

• Focus groups

• Government reports

• Online surveys

A key advantage of primary research is:

• Data is current and specific

• It’s always cheaper than secondary research

• No need for sampling

• Results are instantly available

Which method involves watching customers in a store?

• Survey

• Interview

• Observation

• Questionnaire

What is a disadvantage of online surveys?

• Slow response time

• No interviewer to clarify questions

• Too expensive

• Requires face-to-face interaction

Focus groups are useful because they:

• Reach large audiences quickly

• Provide detailed consumer opinions

• Eliminate all bias

• Cost nothing to organize

Random sampling means:

• Selecting people based on age/gender

• Everyone has an equal chance of being chosen

• Only surveying employees

• Using secondary data

Quota sampling focuses on:

• Specific characteristics (e.g., age, gender)

• Surveying entire populations

• Avoiding all demographics

• Online respondents only