Customer needs & Market Research

Quiz
•
Business, Education
•
10th - 11th Grade
•
Hard

Arooba Iqbal
Used 127+ times
FREE Resource
17 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a reason why businesses conduct market research?
To identify and understand:
Employee needs
Shareholder needs
Customer needs
Manager needs
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Lifestyle changes in today’s society has meant that many people no longer have the time to cook and prepare meals from scratch. As a result, the ready meal market has grown significantly over recent years. Which customer need is the ready meal market primarily meeting?
Price
Quality
Choice
Convenience
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a benefit to a start-up business of identifying and understanding customer needs?
Increased possibility of survival
Lower chance of breaking even
Customer demand for its products will be minimal
Increased risk of making costly mistakes
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
An independent coffee shop offers customers a wide selection of coffee types. Which of the following customer needs is being met:
Convenience
Choice
Quality
Price
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following statements best describes the term primary market research?
Data collected first-hand for a specific purpose
Data already collected for a specific purpose
Data collected first-hand for a general purpose
Data already collected for a general purpose
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is most likely to be a benefit of collecting data via focus groups?
The data collected is usually quantitative and easy to analyse
Detailed information can be collected about consumer tastes
They are quick and inexpensive to conduct
A large sample size is usually involved making the data fully reliable
7.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Which two of the following are examples of secondary research?
Select two answers:
Questionnaires
Internet
Surveys
Government reports
Focus groups
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