GCSE Marketing Basics
Authored by Katie Argent
Business
9th - 10th Grade
Used 145+ times
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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a method of Primary Market Research?
Trade publications
Survey
Competitor Website
Internet
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does USP stand for?
Unique Sales Proposition
Unique Selling Point
Unbelievable Sales Promotion
Unique Selling Price
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Statement 1: Quantitative market research involves finding out peoples views. attitudes, opinions and beliefs Statement 2: A USP can be created through product differentiation
Statement 1 is true, Statement 2 is true
Statement 1 is true, Statement 2 is false
Statement 1 is false, Statement 2 is true
Statement 1 is false, Statement 2 is false
4.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Which THREE of these are examples of extension strategies?
Change the price
Reduce production costs
Add new features
Advertising
5.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Which TWO of these are methods of Promotion?
Sponsorship
Packaging
Range of Products
Special Offers
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of these IS one of the elements of the Marketing Mix?
Piece Rate
Packaging
Place
Performance
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A product is on sale for £12.00. Due to poor sales the price is dropped by £1.50. Calculate the percentage change in selling price. Is it...
1.5%
10.5%
12.5%
-12.5%
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