What is the primary function of Google Tag Manager (GTM)?

Test Your Understanding - Unit 3 - Web Analytics

Quiz
•
Business
•
University
•
Hard
Divya Anchan
FREE Resource
30 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Website hosting
Social media marketing
Managing and deploying tracking codes
Email marketing
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a feature of GTM?
Tag Management
Triggers
Website hosting
Variables
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does GTM use to store and transfer user interaction data?
Tag Manager
Data Layer
Event Layer
Cookies
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a Trigger in GTM?
A piece of code to store data
A condition that fires a tag
A type of remarketing tool
A user behavior tracking method
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a Built-in Variable in GTM?
Page Path
User Purchase ID
Conversion Rate
Google Analytics ID
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary benefit of GTM?
Eliminates the need for developers
Increases website load time
Requires manual coding
Used only for Google Ads
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Where should the GTM container script be placed on a website?
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