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Test Your Understanding - Unit 3 - Web Analytics

Authored by Divya Anchan

Business

University

Test Your Understanding - Unit 3 - Web Analytics
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30 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary function of Google Tag Manager (GTM)?

Website hosting

Social media marketing

Managing and deploying tracking codes

Email marketing

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a feature of GTM?

Tag Management

Triggers

Website hosting

Variables

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does GTM use to store and transfer user interaction data?

Tag Manager

Data Layer

Event Layer

Cookies

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a Trigger in GTM?

A piece of code to store data

A condition that fires a tag

A type of remarketing tool

A user behavior tracking method

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a Built-in Variable in GTM?

Page Path

User Purchase ID

Conversion Rate

Google Analytics ID

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary benefit of GTM?

Eliminates the need for developers

Increases website load time

Requires manual coding

Used only for Google Ads

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Where should the GTM container script be placed on a website?

section

and sections

section

section

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